Alpina, the sister brand of Frederique Constant, is a brand that is still very much underestimated. Let me introduce you its CEO …
Guido Benedini, after successfully working in various companies and positions in the Swatch Group, has taken over Alpina. The 1883 founded brand has an impressive history and was a pioneer in the replica watch making history. Today it stands for good design and quality and affordable prices.
I talked with Guido about the past and the future of Alpina and as you will hear we had fun …
This by the way is the replica watch Guido mentions in the interview…