Baselworld 2016: Interview with Guido Benedini, CEO Alpina

Alpina, the sister brand of Frederique Constant, is a brand that is still very much underestimated. Let me introduce you its CEO …

Guido Benedini, after successfully working in various companies and positions in the Swatch Group, has taken over Alpina. The 1883 founded brand has an impressive history and was a pioneer in the replica watch making history. Today it stands for good design and quality and affordable prices.

I talked with Guido about the past and the future of Alpina and as you will hear we had fun …

Guido Benedini, CEO Alpina

Guido Benedini, CEO Alpina

This by the way is the replica watch Guido mentions in the interview…

Alpina Seastrong Diver Heritage

Alpina Seastrong Diver Heritage